AFP Webinar

Webinar: Measuring and Evaluating the Results of your Fundraising Strategy and Plan with KPIs

Define what Key Performance Indicators (KPIs) you should be collecting and analyzing to determine if your strategy is on track and what modifications you can make to your fundraising plans to improve your outcomes. You’ll learn about the tools and resources available to make this process easier for you and your team. 


Webinar: Using Change Management Principles to Successfully Plan, Evaluate, and Transition to a New CRM Software


Using a Constituent Relationship Management (CRM) software can make a big impact on your organization’s performance. But with so many options, costs, and internal challenges, the change can seem daunting. The principles of Change Management can help make the process flow more smoothly and lead to successful outcomes.

Webinar Resources


Click to download the Change Management Principles Power Point 
Click to download the
 Change Management Principles Worksheet Example


Webinar: Improve Your Fundraising Plan with Donor Engagement


You can add more detail to your fundraising plan by segmenting your donors and creating specific tasks and activities to support the donor’s interests and desired impact. This session will look at how to identify major donors and planned giving prospects, as well as strategies to move small annual donors to a recurring giving program. Communication is key for donor engagement to be successful.


Webinar: Implementing Your Strategy with a Fundraising Plan


Use your Fundraising Strategy to create an annual fundraising plan. A plan includes detailed targets and goals that can be tracked and analyzed. You’ll also learn how to use the power of your CRM software to make implementation easier.

Webinar Resources


Click to download the Fundraising Annual Plan Power Point
Click to download the
 Strategic Plan and Fundraising Plan Worksheets
Click to download the Strategic Plan and Fundraising Plan Worksheets WITH EXAMPLES


Webinar: Creating a Fundraising Strategy


Based on your organization’s mission and vision for the future, develop a fundraising strategy which will provide the foundation for an annual fundraising plan. Unlike a plan, a strategy uses SWOT analysis and external information to guide the overall direction your organization will head to make your vision a reality.



Webinar: Strategy VS Action Plan


In this webinar you'll learn the differences between creating a long-term strategy and a short-term fundraising plan. Your organization should have both strategy to guide your organization's future growth and you need an action plan to provide concrete feedback on your progress and inform course corrections to reach your goals. The helpful worksheets provide the structure for the who-what-where-when-why and how to create an outline for both the strategy and action plan.




Webinar Resources


Click to download the Plan and Fundraising Plan Example Sheet
Click to download the Plan and Fundraising Plan Worksheet

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